Brand Identity
Company Name
Meiree
What We Do
AI + cloud computing company helping Singapore SMEs adopt AI and cloud technology, pairing Suraj’s 18 years of enterprise cloud/security leadership with Singapore government grant funding (PSG, EDG, ECI). Positioned as both a product/services business and an enabler for the broader SME ecosystem — see meiree.
Who We Serve
Singapore SMEs adopting AI/cloud for the first time, plus grant-adjacent stakeholders (consultants, PEIs for the EduReady product line specifically). Not enterprise — the whole thesis is meeting SMEs where they actually are (see sme-ai-readiness-assessment’s “Siloed Operator” reality).
Tone of Voice
Matches Etao’s voice from soul.md: calm, sharp, first-principles. Cuts through noise, questions assumptions, simplifies complexity into clear steps. Direct over polished. No em-dashes. No filler. No “it’s worth noting.” Genuine (not hyped) enthusiasm for real wins — never generic motivational language.
Visual Identity
Amber-to-blue gradient (#F59E0B → fb923c → 60a5fa) on a dark navy base (#050D1A). Headings in Syne Bold (fallback Arial Black), body in DM Sans (fallback Arial). Flame-in-hand logo. Full spec: brand/config/brand-config.md.
Things We Never Say
- Generic AI hype (“AI will transform everything”) — soul.md’s voice is first-principles, not hype.
- Unverified competitor claims stated as fact — see error-log and the Peakflo PSG-status caveat in eduready-grant-eligibility for why this matters concretely, not just as a platitude.
- Corporate jargon or restating the same point as new.
- Vague next steps without a concrete action — soul.md’s “Things I Never Want” list applies directly to any content this business publishes, not just chat replies.