Pertama Partners
SEA-wide AI advisory/training firm (Malaysia, Singapore, Indonesia, broader ASEAN) — executive workshops, AI readiness audits, custom implementation, model training. Founded 2025 by Michael Lansdowne Hauge (Dartmouth, prior founder of China’s largest debate-education company, PE background, active angel investor with 100+ investments). Now revealed as one of five units under a new umbrella, “Pertama Group” (alongside Pertama Capital, Pertama Ventures, LearningLeaders, Pertama Summits).
The most “funded-sounding” and polished of the watchlist — claims 94 NPS, 167 leaders trained, 5 office locations, named enterprise logos (SAP, Unilever, Honeywell, EY), and a “$4.2B GMV Growth” case metric tied to Sea Group/Shopee. Actively hiring across six departments including new Platform, Academy, and Research lines — suggests a platform/product and training-academy build beyond pure advisory.
2026-07-03: Action Needed, repeat. Pricing flipped from fully gated to a fully public, itemized guide: hourly rates SGD 1,500/hr by seniority; AI Readiness Assessment SGD 5M–25M for multi-year transformation. This is the direct precedent/competitor for Meiree’s planned SME AI Readiness Assessment — see Research Team, 2026-07-01 for how Meiree’s version is designed to differentiate (free, self-serve, archetype-based, Singapore-grant-aware) — that differentiation matters even more now that Pertama’s own pricing is visible for direct comparison.
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