Pertama Partners — Raw Scan, 2026-07-03
Tag: Action Needed — pricing flipped from gated to fully public, plus visible expansion into platform/research/academy hiring and a formal Group umbrella.
What’s new
- Pricing went from gated-behind-contact-form to a public, itemized “AI Consulting Pricing Guide 2026” — hourly rates, project bands, retainer models all published outright.
- New corporate structure surfaced: “Pertama Group” (pertamagroup.com) — umbrella positioned as “a founder-led platform at the intersection of AI, education, and capital,” with five units: Pertama Partners (advisory/training), Pertama Capital (family office/private investments), Pertama Ventures (early-stage investing), LearningLeaders (Hauge’s original youth education company), Pertama Summits (executive convenings). Baseline only knew Hauge as an active angel investor — the formal Group umbrella is new visibility.
- Careers page shows broader hiring footprint across six departments: Partner Network (contract: Partner-AI Advisory, Funding Analyst, Infrastructure Specialist, Technical Writer), Delivery (Senior Engineer-Product Data, Senior Engineer-Systems Infra, Data Scientist), Sales & Growth (Sales Lead-Enterprise AI), Platform (Platform Engineer), Academy (Academy Lead), Research (MTS-AI Research). Presence of dedicated Platform, Academy, and Research departments suggests they’re building a software/platform product and a formal training-academy line, not just staffing advisory engagements.
- Homepage now shows named enterprise client logos: SAP, Unilever, Honeywell, Center for Creative Leadership, EY — plus a headline case metric of “$4.2B GMV Growth” tied to a Sea Group/Shopee engagement.
- Large volume of new SEO/thought-leadership content (2026-dated): “Singapore SME AI Adoption Tripled in One Year,” “AI Project Failure Rate 2026: 80% Fail,” “Singapore Model AI Governance Framework,” “MAS AI Risk Management Guidelines 2025,” “AI Regulatory Updates 2026,” “Best AI Courses for Companies in Singapore (2026),” “2026 AI Maturity Model” report. Claimed scale: 45+ governance articles, 61+ AI training articles, 67+ failure-analysis articles. Media pickup cited: MIT Technology Review Arabia, Daily.dev.
- New data point: proprietary “SEA mid-market AI Adoption Index” scores Singapore at 52/100, claimed 68% above regional average (31/100).
Raw fetched content
/about/team: Michael Lansdowne Hauge — Managing Director/Founder, HRDF-certified trainer, delivered custom engagements for “a Big Four accounting firm, a leading global management consulting firm, and the world’s largest ERP software company.” Previously founded LearningLeaders (“China’s largest debating and public speaking enrichment education provider”). Prior roles: AAC Technologies, Crimson Investment. Education: Dartmouth (Economics, Asian Studies), Fudan University (Chinese Government Scholarship). 100+ Seed-Series C angel investments via Pertama Capital/Ventures. Board member, Snake River Ranch. EO Malaysia and Shanghai chapters. Offices confirmed: Merdeka 118 KL; Asia Square Tower 1 SG (5 total claimed, only 2 named). Metrics unchanged: 94 NPS, 167 leaders trained, 100% content relevance, 98% actionable skills.
/careers: role list as above. “Default: in-person at our Kuala Lumpur or Singapore office. Remote work available for outstanding candidates.” Travel ~1 week/month for SEA client engagements. “Every role is evergreen. We hire when we find the right person.”
Homepage: Tagline “Are you leading with AI? Or still reacting to it?” Value prop: “Hands-on AI training, implementation, and engineering for teams across Southeast Asia.” Case study metric: “$4.2B GMV Growth” (Sea Group/Shopee). Client logos: SAP, Unilever, Honeywell, Center for Creative Leadership, EY. Service lines: Executive AI Workshop, AI Readiness Audit, AI Pilot Implementation, Custom AI Solutions, leadership programs, team bootcamps.
/insights/ai-consulting-pricing-guide (verbatim): Hourly (Singapore) — Junior (0-3yr) SGD 300-500/hr; Senior (7-12yr) SGD 850-1,500/hr. AI Readiness Assessment: Small SGD 40K-85K; Enterprise SGD 50K-120K; 12-week SGD 300K-600K. Full Implementations: Departmental SGD 1M-5M; multi-year transformation SGD 5K-150K; Fractional AI leadership SGD $15K-60K/month.
pertamagroup.com: “A founder-led platform at the intersection of AI, education, and capital.” Five units as above. No named individuals beyond the group description, no funding figures, no launch date disclosed.
Named people
No new named individuals beyond Michael Lansdowne Hauge. Team page still lists only Hauge; Academy Lead and MTS-AI Research roles still open/unfilled publicly.
Sources
- https://www.pertamapartners.com/about/team
- https://www.pertamapartners.com/careers
- https://www.pertamapartners.com/
- https://www.pertamapartners.com/insights/ai-consulting-pricing-guide
- https://www.pertamagroup.com/
- https://www.pertamapartners.com/insights/singapore-sme-ai-adoption-tripled
- https://www.pertamapartners.com/insights/ai-project-failure-statistics-2026